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Increase of loyalty of the existing customers

Understanding the customers' interests and preferences

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What happens once your request is sent:
- 01
We'll call you back
- 02
We'll collect data
- 03
We'll make a forecast
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We'll present a project
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Stages of our work with you
Algorithm of actions required to achieve the goal
- .01
Study of the Customer's business
Selection of target audience, identification of subject-specific sites and communities. Study of competitors. - .02
Creating a SMM promotion strategy
Creating a plan for working with different segments of the target audience. Defining the objectives and KPI — number of visitors, conversions, engagement, and the period of time for achieving them. - .03
Filling the pages and profiles
Neat and stylish design of the community administrator's personal profile, company pages — filling out the forms, selection of covers. - .04
Creating and adding the content
Creating content which is useful for TA. Publication of posts with a “viral” effect. - .05
Promotion of posts, attracting subscribers
Promotion of specific posts. Using the targeted advertising for attraction of the target audience. Publication of guest posts in subject-specific communities. - .06
Community support
Communication with subscribers. Working with negative attitude. Moderation. Conducting the surveys and competitions. - .07
Efficiency analysis by KPI
Monitoring efficiency of the work carried out. Drawing up the reports in form of specified and transparent metrics.
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What happens once your request is sent:
- 01
We'll call you back
- 02
We'll collect data
- 03
We'll make a forecast
- 04
We'll present a project
- 05
Start
What is this service
A modern person spends about a third of all time online in social media. According to research, on average, people spend more time visiting social media than watching TV.
In social media, people chat with old acquaintances, view the entries matching their interests. Accordingly, a modern person perceives their “corner” in social media as a part of personal space.
In these conditions, not being presented in social media means depriving yourself of a wonderful opportunity to increase the loyalty of your existing and potential customers and improve the brand awareness. However, it is important to keep in mind that SMM (social media marketing) is a complex field of online marketing, rich in pitfalls. SMM requires not only professional knowledge, but also diligence, creativity, communication skills.
It is not enough to create a community page and start posting some news about your company. Moreover, such a “frontal attack” will first cause irritation and then indifference of the users.
Who needs the help of professionals
Therefore, it is important to find a content format that would be interesting to your target audience. In a perfect scenario, the users should be willing to share your posts with their friends. To do this, your content should attract their attention and contain useful information.
Thus, it is important to remember that, in the conditions of increasing competition, it becomes more difficult not to get lost among the other business pages and brand profiles. To solve this problem, you should remind of yourself, promote the interest and engagement of subscribers by conducting surveys and competitions. Regular communication with the target audience is also very important. The time for the page administrator to react to the entry should make 1-2 hours, not more.
This complex, multi-level work initially requires determination of transparent KPIs. Performance indicators of your SMM promotion are determined based on your business objectives.
And we will start our interaction with discussion of them if you contact us for marketing expertise.
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